Wildlife Garden AB Privacy Policy
Our privacy policy
Wildlife Garden cares about your privacy. We strive to protect your privacy in the best possible way and follow applicable data protection rules and regulations. Our goal is to process your personal information in an open and correct manner and that it is registered by us for a clearly stated purpose. We also try to minimise both the storage time and the amount of personal data we need to fulfil our purpose; after which it should be deleted. By choosing reliable service providers and by having clear working routines we ensure the protection of all personal information.The privacy policy described below informs you how your personal data is collected and processed by Wildlife Garden AB.
Responsibility for your personal information and privacy with us
Wildlife Garden AB, VAT no. 556659-9451 (“we”, “us” and “our”), with the address Ängelholmsvägen 263, 269 42 Båstad are responsible for the processing of your personal information/data (data controller).Personal data we process
Personal data that you have provided us
When you make a purchase through our Web shop, you will provide us with some information about yourself. Sometimes you may leave information to us via mail or via phone or in person during trade fairs. You may also provide information to us in other ways and for other reasons.Personal data that we have collected from you
When you complete a purchase through one of our websites we register certain personal information about you. We process information about the items you have purchased or added to your shopping cart, as well as information about your purchase history, your shopping patterns and your preferences as our customer. We are also provided with your IP-address, language settings, geographical information and other data in conjunction with your purchase at Wildlife Gardens web shop.No personal identifiable information is collected if you are simple browsing one of our websites.
Personal data that we collect from third parties
In order to maintain good customer and registry care, as well as finding new potential customers, Wildlife Garden sometimes retrieves data from a third party, this can be through PAR, an internet search, or through telephone calls.Our purpose and legal basis for processing your personal information
Reasons for collecting and processing your personal data after your consent:• To provide information to you regarding your purchases from Wildlife Gardens web shop, for example order confirmation, delivery information etc.
• To be able to deliver goods you have purchased at our website to a specified address
• To be able to collect payment for your purchases at our website if you are paying with invoice
• To be able to send an electronic order confirmation
• To send out newsletters and other marketing material to you. You always have the option to unsubscribe.
• To improve our communication, products and services
• To be able to customise Wildlife Gardens website after visiting behaviour on our website
Reasons for processing your personal data to comply with legal and contractual obligations
Wildlife Garden processes and stores information regarding your purchase to comply with obligations such as the Swedish “bokföringslagen” and “konsumentköplagen”. We are unable to fulfil our agreement with or commitments to you if you do not provide us with your personal information.Reasons for processing data for pursuing a legitimate interest
When we collect personal data from a third party for direct marketing purposes because the individual may have an interest in our information or services.Direct marketing
Wildlife Garden AB will process your personal data for marketing reasons. Your details may be used for direct marketing, newsletters, customer surveys as well as for statistical reasons and can be used for sending post or emails to you, up until the point where you unregister or revoke your consent. You can adapt which channel or medium you wish for us to contact you with at any time either by unsubscribing in the chosen channel or by contacting our customer service team. All mailings are signed off as Wildlife Garden.Profiling
Wildlife garden will process your personal information to analyse your purchase history, your purchasing behaviour, and your behaviour on our registered domains in order to gain more knowledge about you as a customer and our customers in general with the aim of improving our offers. We do this by, for example, analysing which items you have previously purchased and items which you have placed in your shopping basket on Wildlife Gardens web shops, we also use profiling when we advertise on social media such as on Facebook and Instagram.Based on the information we find we send out targeted messages to you.
Social Media
We use a variety of social media platforms such as Facebook, Instagram, Pinterest and YouTube. Their privacy policies and how they treat personal information can be found under their respective privacy policies. On these accounts we, Wildlife Garden, are only responsible for personal information which we ourselves publish, not personal information that other people choose to share on these platforms.We advertise on Facebook and Instagram. By using Facebooks “target audience” we can choose which users are exposed to our ads as well as study statistics about the audience however no personal data is extracted or stored as no individual can be identified from this data. We use this information to improve both our ads as well as improve our customer experience.
Information regarding cookies
Cookies are small text files that are sent from a webpage and get stored locally on the user’s hard drive. In your web browser you can adjust your settings so that you receive a notification before a website sends a cookie to your computer. You can then choose to reject the cookie. You can also choose to not receive any cookies at all. Because different web browsers run differently you can search in the help menu to find the setting in your web browser. Wildlife Garden uses cookies to enhance your customer experience and give you relevant information, and so that you can complete a purchase in our web shop. These cookies are automatically deleted when close your web browser. If you open a new window, new cookies are created. We store information in the cookie such as random values used to create anonymous statistics in our web shop.Cookies from third-parties
We use or allow cookies from third-parties (Google Analytics) which help us monitor the traffic in our web shop and which products are most frequently viewed and how often they are viewed. Just like our own cookies our third-party cookies do not collect any personal data.To be able to analyse and distinguish campaigns in Google Analytics we use UTM parameters in our links on our Social Media and other digital platforms. These are traceable links which make it easier to see which campaigns gave the best results in the form of klick-through to our websites. If you do not wish for Google Analytics to be able to trace you when you visit our website or other websites, then you can download a Google Analytics Opt-Out Browser Add-on. Please note that this takes effect on all website you visit, not just Wildlife Gardens.
Links
Our website may contain links to other interesting websites. When you use such links to leave our website we no longer have control over that website. Therefore, we cannot take responsibility over the content of or the privacy policy of the other websites. You should always proceed with caution and ensure to read the privacy policy of the current website.Encryption
Your information is protected by encryption in our online store. SSL stands for Secure Sockets Layer and is a feature that encrypts all information sent between the buyer and the seller.Who has access to your personal information?
Your personal information may be shared with other companies who process your data on our behalf (data processors). We grant access to the following service providers to process your data:• IT-providers and their collaborators within development and support. These companies provide services, technical solutions and platforms for Wildlife Garden.
• Collaborators that handle payments. To be able to process payments made by Wildlife Gardens customers we use partners that guarantee safe payment methods.
• Partners that handle the mailings of our physical catalogues
• Forwarding companies that deliver your ordered goods
Transfering of personal data to third countries
Our suppliers, partners, and us as a rule, only treat your personal information within the EU / EEA. In cases where personal data is processed outside of the EU / EEA, either a Commission decision indicates that the third country in question ensures an adequate level of protection or appropriate safeguards are taken to ensure that your rights are protected. This can, for example, be relevant when we ship a product to a customer outside the EU and the currier must have access to the personal information in order to complete the delivery.How long do we store your data?
We will not process or store your personal data for longer than is permitted by applicable laws, regulations, practices or government decision. Necessary information is stored, for example, as required by the Swedish “konsumentköplagen” or “bokföringslagen”.Personal data is stored and processed by Wildlife Garden in accordance with our policy. Your personal data is stored for 36 months unless a legal obligation exists to store them for longer.
You may contact us at any time and request that we remove your personal information unless this is contrary to any other law or regulation.
Your rights
In accordance with the applicable data protection regulation, you have the right to access information about what personal data we are storing and processing about you and the right to request a correction of your personal information.In some cases, for example, if you revoke your consent or object to our treatment of or if you think that the processing of certain data is not necessary for the purpose, you may request deletion or restriction of the use of your personal information or object to our treatment of your data.
You may also, in some cases, have the right to obtain the personal data that you have provided to us in a structured, useable and machine-readable format and may transfer them to another data controller.
You may at any time withdraw all or part of a given consent for processing personal data with effect from the date of recall.
You are also entitled to object to the processing of your personal data for direct marketing and profiling at any time.
All communications and all actions taken by Wildlife Garden in connection with your rights are provided free of charge. If you would like to complain about our processing of your personal information, you are entitled to submit these to the Swedish Data Protection Authority in Swedish or to any other competent supervisory authority that supervises companies handling of personal data.
Contact us
If you wish to use your rights as above or to contact us for any reason in connection with our processing of your personal information, please contact Wildlife Gardens Customer Service at info@wildlifegarden.se.Information on processing of personal data was established by Wildlife Garden AB, April 7, 2018.